MARKET, RISK AND IMPACT
Project EPIC: Market Analysis for Hockey, Baseball and Soccer Spectator Businesses (2019)
Sierra Planning and Management was retained by Deeproot Capital Management (San Antonio, Texas) to perform a detailed market capacity analysis of the Houston Metropolitan Area for the development of professional sports teams including hockey, soccer and baseball. The full extent of trade area potential was analyzed from the ground up, including the potential associated with spectator events at a range of levels from amateur elite to major league professional. The risks, key metrics and relative potential within different geographic zones of the Houston Designated Market Area, the sixth largest in the US, were translated into business case priorities for each type of sport. This included the nature and scale of required venue to be built and the primary requirements of team ownership to generate revenue from all sources above and beyond gate revenues.
City of London Economic Impact of Culture and Creative Industries
Sierra Planning and Management advised the City of London Investment and Economic Prosperity Standing Committee of Council on a quantifiable estimation of the economic contribution of the arts, culture and creative sector in the City. This work formed part of the City’s Cultural Prosperity Planning exercise. The methodology to investigate and quantify, as well as qualify the scale of the arts and culture sector, involved a review of the financial performance of major City-owned and private cultural facilities (including Orchestra London), as well as an analysis of cultural visitation, employment and municipal investment in arts and culture.
Vaughan Streetscape
EDA Collaborative Landscape Architects led a service standards and financial impacts study to enable the City of Vaughan to adopt higher standards of streetscape design on its streets – from collector roads to the main boulevards of Vaughan Corporate Centre. Our job was to provide a detailed modelling exercise that could be adjusted by reference to different typologies of streetscape design, to establish both capital and operating implications. In addition, we provided an analysis of funding likelihoods and risk associated with each discrete section of road under study (amounting to well over 200 sections).