RTO#7: Regional Strategy for Festivals and Events

Tourism Projects / RTO#7: Regional Strategy for Festivals and Events

Bruce-Grey-Simcoe, Ontario

Sierra Planning and Management was retained by RTO 7 to develop a Strategic Plan for growing and supporting the festivals and events industry in communities across Bruce, Grey and Simcoe Counties. The project involved significant one-on-one consultation with organizers of festivals and events and other industry stakeholders to update RTO7’s existing inventory of festivals and events in the region, identify regional strengths and weaknesses within the industry, required supports to grow capacity, and appropriate roles for RTO7 to play in building this capacity. The resulting plan provided prioritized actions and identified resources for RTO7 and other industry stakeholders to grow capacity for the sector to attract high-yield, overnight visitation to the region.