Milton Velodrome Facility

Business Planning Projects / Milton Velodrome

Operational, Events and Governance Business Plan – Velodrome Facility for Toronto 2015 Pan/Parapan American Games, 2012

Sierra Planning and Management was contracted to conduct a business planning exercise for this facility for the Town of Milton. We are currently advising the Town and its funding partners, Toronto 2015 and Infrastructure Ontario, regarding the operational business planning requisites for design, functional space programming, program delivery and tenant revenue generation potential. The plan provided an assessment of the market opportunity and community need, as well as financial feasibility of a permanent, indoor velodrome with 3,500 seats capable of hosting major international cycling events. The business planning process involved a thorough market and financial analysis to determine the legacy potential of the facility. A key component of the plan was a proforma exercise to demonstrate the potential annual net operating income and risks associated with a spectrum of development and operational scenarios, including variation in the event schedule, seating capacity and range of non-cycling uses of the facility. Sierra has also completed an exercise in estimating the economic impacts of the facility through an extensive modeling exercise.

Sierra provided the following services: Management, Organization and Strategic Planning, Market Opportunities and Feasibility , Risk and Impact , Economic and Financial Advisory , Consultation