Halifax Regional Municipality

Business Planning ProjectsHalifax Regional Municipality, 2011

Stadium Feasibility Analysis, Business Plan and Consultation

Sierra Planning & Management led Phase 1 (Business Plan) of a 2 phase process (Business Plan and Design) in the development of a potential stadium facility in Halifax. The potential stadium could be expected to become one of the host facilities for the 2015 FIFA Women’s World Cup. Phase 1 of the study required an assessment of the feasibility of the stadium facility based on the potential capture of programming from a multitude of turf and other sports, entertainment events and other revenue sources. The work involved an extensive review of the recreational supply and demand equation in the HRM. A significant part of the study involved stakeholder interviews, focus groups, public consultation and an online social media campaign. Phase 2 involved a schematic design exercise, locational analysis and a detailed financial analysis of short-listed sites and economic impact analysis. Sierra was involved with: functional programming, site location analysis of seven sites, the public consultation process, online survey, business plan and economic impact assessment, and also provided input into detailed market research based on a household telephone survey that was carried out.


Sierra provided the following services: Sustainability and Tourism , Market Opportunities and Feasibility , Economic and Financial Advisory