Tourism Projects / Caledon Tourism Strategy
Town of Caledon, Ontario, Canada
In addition to identifying potential legacy opportunities associated with the Toronto 2015 Pan American Games at the Caledon Equestrian Park (one of the few international standard equestrian venues in Ontario); our team developed the Tourism Study for the Town of Caledon as a municipal guidance document outlining directions and strategies to:
- Facilitate local economic growth through the identification of (investment) opportunities to enhance and develop existing and new tourism products and experiences.
- Ensure the long-term development and efficient, sustainable investment in tourism infrastructure (including rural way-finding signage).
- Create a direction for the municipality as a destination through enhanced market positioning and communications, identifying niche opportunities for tourism development.
The Study also identified potential partnerships to address gaps in internal destination development activities and external destination marketing activities.